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JAG began in 1972. The brand was created by Adele and Rob Palmer of the Palmer Corporation, who introduced contemporary sportswear designs and re-invented denim, an integral part of the JAG brand and its heritage. The jeans boom of the 70’s thrust JAG into the international fashion spotlight and the early success of the brand inspired all the right people to start talking about Australia and original Australian style.

By the 80’s JAG boasted a star-studded cult following, with celebrities and style icons like Steve McQueen, Jackie Onassis and Bianca Jagger donning JAG jeans at A-list events and dressing them down for weekends out of the spotlight. Wearing JAG became a sign of confidence and individuality and in that respect, not much has changed twenty years on.

Time Essentials is the sole manufacturer, importer and wholesaler for JAG watches. It is the most successful Australian fashion watch brand ever licensed.

Click to View Ladies and Gents JAG Watches

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