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The Ichu story begun… when the Caldwell family fell in love with the unique craftsmanship applied to the precious metals of South America. Desperate to share these quality products with family and friends at home they begun bringing back the precious pieces as gifts. Soon their yearly holiday became return design trips, and Ichu Jewellery was born. The name Ichu itself refers directly to versatility and creativity, qualities that the brand reflects wholeheartedly in the fine detailing of their design. Through the use of only precious metals – predominantly sterling silver and occasionally copper and brass, Ichu strives to stay true to the quality of it’s South American influence. Today, the creative force behind the label is daughter and Melbourne fashion and business school graduate, Geneva. The jewellery is designed in Melbourne and delicately hand-crafted using only precious metals in Mexico. Ichu is stocked in over 70 leading stores and online boutiques across Australia, New Zealand and New Caledonia. And has also proved a favourite amongst celebrities and fashion bloggers.

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